[PDF.46ub] SAME SAME: Marketing Basics from the Streets of Bangkok

SAME SAME: Marketing Basics from the Streets of Bangkok

[PDF.ck29] SAME SAME: Marketing Basics from the Streets of Bangkok

SAME SAME: Marketing Basics  Michael K. Lyons epub
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 | #4579531 in Books |  2014-01-28 | Original language:English |  9.00 x.47 x6.00l,.63 | File type: PDF | 206 pages

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||4 of 4 people found the following review helpful.| Insightful, fun marketing book in a great city|By Megan|We travelled to Thailand on our honeymoon last year. Bangkok is a truly unique and fun city. I saw this book and picked it up, as we want to go back. It's an insightful and easy read. The author does a good job describing the environment of the city and makes the lessons easy to understand. Although at times it may seem| || A simple, yet powerful and compelling introduction to the world of marketing through the gates of Bangkok. I highly recommend this marketing adventure. | - Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School

Bangkok is one of the most mysterious and exciting cities on the planet - and in this plugged-in Asian metropolis are underlining stories that offer unique marketing lessons. SAME SAME: Marketing Basics from the Streets of Bangkok is not a typical basics book with charts, graphs, and yawns. This is an on-boarding ride to the magic of marketing weaved through an Asian darling city. Learn the classic 4Ps while visiting an impressive bespoke tailor, a delicious but i...

You can specify the type of files you want, for your gadget.SAME SAME: Marketing Basics from the Streets of Bangkok   |  Michael K. Lyons. I really enjoyed this book and have already told so many people about it!

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